5 Tips to find buyers in the European Market

When entering the European market for grains, cereals, or oilseeds, you can use many resources to find buyers. It’s just as important though that buyers find you, especially online. Trade fairs provide a great platform to interact with buyers, one-on-one and in person. Then, there are the promotional tools using which you need to ensure that they are consistent and leave a professional impression. Entering through is another great way to find verified buyers in the European market. The platform is the world’s first next-generation B2B platform for food products and agri-commodities.   

5 tips to find buyers in the European market

  1. Research about your targeted market – When trying to find buyers for grains, cereals, or oilseeds in Europe, it is essential to know your power as a company or firm and the segment that suits your products. You can find a large number of commodity buyers as well as special buyers for cereals, pulses, and oilseeds by spending some time on researching the targeted market segment. For market research you can create online surveys targeting particular community. You can also conduct interviews to know more about the nature of your product buyer.

Specialized buyers

You have to understand that other or special buyers try to differentiate themselves from the agri-commodity market in many ways. They add unique value to the products, focus on specific components, or supply specific markets. They look for organic and high-quality agri-commodities. If you are starting an agri-based business in India and looking for buyers in European markets, you need to understand this difference between special buyers and others.

Choose your buyer based on the product and the quality you offer. Finding the right buyer often takes time. You would need to know your potential. However, it also means that you must meet the expectations and requirements of specific buyers. 

  1. Attend trade fairs in Europe online – Another effective way to reach potential buyers is through trade fairs. Every European company that works with agri-commodities such as cereals, or oilseeds as a food additive participates in food-related events, if not as exhibitors, they will be present as visitors for networking. Keep in mind that most of your potential buyers attend trade fairs for sale and are less focused on buying. To make the most of your visit, you should prepare well and try to make contacts and appointments in advance. Exhibition lists of trade fairs are a good starting point. 


  1. Search where the demand is. – Search in which country has a demand for your export commodity. For example, if you are an exporter of basmati rice, Iran is the top importer of basmati rice from India, followed by Saudi Arabia. If you sell seafood, the United States is the largest importer, followed by China. Where can you find this information? Websites of government agencies like Agriculture and Processed Food Products Export Development Authority (APEDA) and Marine Products Export Development Authority (MPEDA) are rich sources of such information. 


  1. Find if the market is stable – It is not enough to zero in on the country where your product is most needed. We have to make sure that the demand is consistent and the market is growing. Again, ask yourself:

Does the importing country produce what I export?

If not, can they start production soon?

Is the demand there subject to seasonal trends?

Has demand been steady or increased in recent years?

Can an importing country get the same product from a competing country more easily?

It is important to think long-term. Instead of focusing on the top importer, consider a country with a relatively small market but with potential for greater growth in the future.

  1. Look for profit – The main challenge for exporters is to get a fair price for their products. The price should be reasonable but competitive. High prices can be competitive with high product quality, prompt delivery, special packaging, and additional benefits. Many factors affect the profitability of export products, such as:
  • The price that foreign buyers want to pay for your product
  • Additional costs that may increase the value of your export product, such as freight, clearing and forwarding, terminal handling, loading and unloading, packaging, marking and labeling, insurance, warranty, and marketing
  • Factors such as refund of customs and excise duty, export assistance scheme, export credit facility can reduce the cost of your export product.
  • Price offered by a competing supplier for the same product

Finding buyers for your export business

Once you have established yourself in the market for your export products, the next step is to find buyers in this market. There are myriad ways to find buyers, both online and offline. As a member of the Internet Generation, let’s first look at the online options: 

Online Methods 

Website/Blog – The first step is to set up a website for your business. Since first impressions are important, make the site attractive and professional. Regularly update information about your products and production processes, including photographs, an activity that can give your business credibility. Using search engine optimization (SEO) will ensure that your website pops up on Google whenever relevant search requests are made from potential buyers in your target country. Search engine marketing and Google Search Console are other tools to increase the visibility of your website. In addition to the website, you can start a blog to inform potential buyers about your products. – Register with and give your Agri based business much-needed support. This is a B2B trade enabling platform with 500K+ verified buyers from all over the world and 45K+ verified sellers globally. The platform is bringing manufacturers directly in contact with real buyers from all over the world. The platform has aimed to digitize existing import-export trade and large-scale domestic trade, making these activities cost-effective and hassle-free. Visit the official website today to know more. 

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